Make Money as a Link Builder

People are earning money building links for websites. These links direct online traffic to websites wanting to gain visitors. More traffic means more money for website owners. Correctly built links also means that a website has a greater chance of appearing on Google’s and other search engines first page of search results. This is the optimal spot for a business website wanting to attract attention to make money. However, to understand link building fully, one must learn the basics of search engine optimization.

Search Engine Optimization (SEO)
Search engine optimization is the collection of techniques and practices which causes sites to gain more online traffic. This increase in visitors is the result of users using search engines, such as Google, Yahoo, and Bing. When the search engine pulls up a listing of search results, website owners covet first page results.
Possible Link Building Services
Individuals skilled in search engine optimization can offer many services for their clients. These services can raise client’s rankings in some cases by 80%. What is great for link builders is that the process of optimization is a continual process. For clients to see the results they want, the link builder must provide search engines with continual and gradual links to the client’s website from relevant and varied sources.
Manual Directory Submissions Service
A link builder knows quality directories. Offer website owners a listing of their website in various directories. Make certain that any directories offered are ones that have been personally tested and determined to add value to any links.
Types of Directories:

• Affiliate links – directory earns commission for referrals
• Bid for position – listing ordered by bids
• Featured listing – sponsored listings
• Free submission – no fees for listing and review
• No follow – search engines doesn’t credit the link
• No reciprocal link – free listing without having to add back links
• Paid submission – fee is charged for submission
• Reciprocal link – listing is granted if website links back to directory

Squidoo Lense Creation
Squidoo is a publishing platform where people can post articles on all different types of topics. Clients will appreciate having their website link posted on Squidoo because it can add value to their link. Contextual links are added at the bottom of an article. When done properly, posting on Squidoo can send qualified leads to the client’s website. Submitting on Squidoo can be helpful in gaining multiple first page niche rankings.
Article Marketing
Article marketing has been around for a long time. In the early years, it began with the paper-print form. It was commonly used by business owners to obtain free publicity. Today, the more popular means of article marketing is Internet article marketing. This technique uses submitted articles to article directories to direct website traffic to their websites. The most popular article directory that has been around for many years is EzineArticles.com although its effectiveness has been called into question in the past year.
Writing Articles for Marketing

• The first step to writing the article is brainstorming an attention-getting title. The title will be one of the first things readers will see when they scan the article directory.
• Brainstorm ideas for the article. Make it pertain to the content of the client’s website.
• When writing the actual article, remember to use a conversational voice to retain audience interest.
• After you are finished writing your article, it is important to provide important information in your resource box. This information will direct your reader to your website of choice. Information should include: Name, title, website address, elevator pitch.

Social Profile Creation
Offer client’s the service of creating social media profiles on popular Web 2.0 websites. These sites are the strongest sites for improving keyword rankings. Web 2.0 websites are any sites which allow users to interact and collaborate with one another online.
Top 15 Web 2.0 Sites

1. YouTube.com
2. Wikipedia.com
3. Twitter.com
4. Craigslist.com
5. WordPress.com
6. Flickr.com
7. IMDB.com
8. Photobucket.com
9. Blogger.com
10. Tumblr.com
11. Ehow.com
12. Yelp.com
13. TypePad.com
14. HubPages.com
15. Digg.com

Social Bookmarking
Major social bookmarking sites give clients the benefits of a referral tool. People on social bookmarking sites share links among each other. Another benefit is its ability to get the client’s website indexed quickly. Social bookmarking sites send subtle clues to search engines about client’s website’s topic which then can drive mass traffic to the site.
15 Top Social Bookmarking Sites

1. Twitter
2. Digg
3. StumbleUpon
4. Reddit
5. Pinterest
6. BuzzFeed
7. Delicious
8. Tweetmeme
9. Fark
10. Slashdot
11. Friendfeed
12. Clipmarks
13. Newsvine
14. Diigo
15. DZone

Blog Marketing
Offer clients blog marketing. This is where articles are created for clients and then the articles are submitted to blogs with contextual links within the article which leads readers to the client’s website. Follow up with continual submissions and commenting on popular blogs.
Group/Forum Marketing
Group marketing is valuable to client’s websites because once it is created (On Yahoo Groups, Google Groups, Vox, or Minglebox) it covers content relevant topics, industry news, or other information targeted to that group and links back to the client’s website. This is great for the client because the links from targeted content sends valuable signals to the search engines about the client’s website. By participating on relevant forums, client’s gain quality traffic, backlinks, and business leads.
5 Steps to Starting a Link Building Business

1. Research Google for updated information on search engine optimization
2. Research which types of websites that will allow link listing for free
3. Sharpen your writing skills for publishing articles for publishing backlinks
4. Study link building techniques
5. Create a website for marketing your small business